BrownWhite

BrownWhite or officially BrownWhite Cooling Technology Ltd. is a Pemecutan-based air conditioning manufacturer company headquartered in Ubung. Getting successful after taking large unit market, the company reverted back to its housing market after loosing badly in those market on its early years. It is one of the leading company in AC sales in the country.

History
Komang Bayu Trisna was an engineering student that luckily gets scholarship to study abroad. He choose to study in Japan. In there, he were very attracted to air conditioning system and decided to study further about it. He succeed to become an AC engineer and worked in Japan for several years before coming back to Pemecutan.

Back to his home country, he had a vision to established his own AC company but realize that he need a huge capital to do that. He begun designing his own AC and succeed after much trial and errors. Bayu approached his long friend, Simon Wyler, the son of Wyler Distributor Company. It is a company that distribute imported home appliances into Pemecutan, mostly from Europe. Simon looks attracted to Bayu's AC concept and after approached his father for investment, they established their company. They named it BW Appliance Industry (BW stands for Bayu and Wyler).

They begin to distributed their AC brand BW through Wyler Home Depo. But the sales were backlash as there are many other already reknowned brands for housing market. Bayu shifted his mind and decided to go big. Realized that large unit market are still uncontested, he try to pursue it. BW Appliances Industry become a full subsidiary of Wyler Distributor Company after another capital injection for the new project. Bayu also built the company's first factory and warehouse in Binoh, a small town in outskirt of Ubung.

They retain the brand BW for their new product while the small unit still being distributed although in smaller scale. After 3 years of promotion and distribution, finally the new product gained its profits. The sale of large unit then outnumbered the housing AC unit. In 1997, Bayu decided to discontinued the housing AC production and focus on large AC unit.

In 2001, Bayu buy back BW shares and took the majority of the company ownership. Simon Wyler continue to become co-owner of the company. A rebranding happened in 2004 after BW Appliances Industry changed into BrownWhite Cooling Technology. In 2006, BrownWhite and Wyler Distributor are joined together under Wyler Group. And in 2009, BrownWhite become a public company after addressing their first IPO in Ubung Stock Exchange.

A major changed happened in late 2010 after two major AC companies moved out from Pemecutan. Bayu, which is now the CEO and Chairman of BrownWhite, took the advantage behind the situation. He decided to revive the housing AC production to take the lost sales left by the two companies. This move successfully catapult BrownWhite reputation and portfolios. Today, the company become top 5 leading AC company in Pemecutan.

Brands
BW was the first name of the brand that introduced in 1987. The name is the short for Bayu-Wyler, to honor their cooperation. The name was very catchy although sometimes their clients often mistakenly the meaning behind it. As the clients knew that the company is founded by a Pemecutanian and an Irish (Wyler family is an Irish), they often stated that BW is stand for Black White which resembles both skin colors. Although at first Bayu feels offended (he doesn't think his skin is that dark) but they reluctantly agreed with people assumption.

The brand was still in use for more than a decade when Bayu decided to rebrand it. With the agreement from Simon, Bayu restated BW meaning and gives more define word for it. Hence, BrownWhite is introduce as the new definition of BW and continue to become the name of their brand until now. BW Appliance Industry is also being rename to BrownWhite Cooling Technology.

Properties
Until now, BrownWhite Cooling Technology maintain their main office building in Ubung. Although they have to move from their first office to accommodate with the growing employees. BrownWhite Binoh Factory still become there main factory and warehouse facility. The facility mostly produce the large AC product and sparepart. The second factory is build in Pohgading, still in Ubung Province. BrownWhite Pohgading Factory is mostly produce the house AC unit line together with air curtain and air purifier line including their sparepart.

Aside from factory, they also maintain 4 warehouses in Pemecutan alone. Pemedilan and Kerobokan are chosen for the warehouse site for Mandara Giri Province. Dauh Tangluk is the place for their warehouse in Kesiman Province. And Petang City is the site for their warehouse in Petang Islands.

Partnerships

 * Wyler Distributor Company, the main dealer and distributor of BrownWhite products through their brand, Wyler Home Depo.
 * Kori Retailers Co., distributor of BrownWhite products through their brand, Kori Hypermart and Kori Hardware.