Agung & Arya

Agung & Arya or officially Agung & Arya Fashion Ltd. is a Pemecutan-based luxury fashion house founded in 1986 in Alangkajeng by Pemecutanian designers Ngurah Agung Parthayasa and Nyoman Arya Sumarjaya.

History
The two met in 1979 when both of them working in the same textile company. Knowing that they have the same passion in design, they started to work together. In 1983, they opened their tailor shop in Alangkajeng and create made to wear design which focusing on female clients. Most of their design are using local fabrics and pattern which closely related to the local clients. They started designing for male clothing in 1985 which broaden their clients. But their traditional design can't approached wider market.

A year later, they presented their collection in Ubung Fashion Week. The modernized design of traditional clothing was very attractive but the sale were not very good. But they didn't give up. They eventually established their company in late 1986 in coincidence with their new year collection debut. In 1989, they moved their office to Tonja, near the fashion center, Ubung. From this place their company started to grow.

Designing made to wear clothes are time consuming but the customer also very low. Arya decided to create a new brand for ready to wear clothing which is more approachable to wider customer. Agung gives the authority for the new brand to Arya while he still focus on made to wear couture design. Their first retail store was opened in 1994. The store have both ready to wear and made to wear sections. A year later, they introduce their handbag collection which met with a positive feedback.

From that year they have opened several branches across the nation until the financial crisis struck in 1997-1998. The sale drop significant. They have to close some of their store to cover the loss. In 2002, A&A Fashion signed a capital injection by Maia Group. The moved make A&A Fashion a subsidiary of Maia Group. They recover back in 2004 when the sales begun to grow. They opened again their closed store afterwards.

In 2010, A&A Fashion introduce their new brand. This time they try a different products, perfume. Aria EDT was launched and the feedback are very good. Their perfume line now have both female and male sections.

Today, A&A Fashion has 24 stores across the nation including 2 overseas stores which they open in Mengwi.

A&A
A&A is the first brand that was created by Agung and Arya. The brand is wholly made to wear haute couture fashion style. The brand mostly inspired by traditional clothes which are wear by Pemecutanian on their daily life especially during ceremonial or spiritual event.

The brand have a major transition and modernization to attract a wider customer although still retain it's made to wear style. Now, the brand is mostly supervise by Ngurah Agung Parthayasa.

A2
Introduce in 1994, A2 is ready to wear mass produce clothes brand create by Nyoman Arya Sumarjaya. This brand show a more vibrant, colorful, young and modern design than A&A. The brand has 3 collections, male, female and children. In 1995, a handbag collection is added under the brand.

A2 is mostly supervise by Nyoman Arya Sumarjaya. The brand is the most saleable brands under A&A Fashion.

Aria Perfume
A new addition to A&A Fashion is introduce in 2010. Aria Perfume which is firstly made exclusively to female customer. Aria EDT is the first products from this brand line. Aria Male is then introduce in 2017. Today, the brand cover 5 products, Aria Femme (Eau de Parfum), Aria Teruni (Eau de Toilette), Aria Homme (Eau de Parfum), Aria Teruna (Eau de Toilette) and Aria Cologne.

Tourism
A&A Fashion has designed the official attire for Tridatu Airways flight attendants since 2007. Their traditional pattern fabric is in line with Tridatu campaign to promote Pemecutanian culture. In 2012, the company signed a five-year deal with Kama Hotel Corp to design their staff uniform.

Government
The Municipal Government of Alangkajeng and Tonja have made a deal with A&A Fashion to design their government staff uniform especially for Friday uniform which using a different design from the central government uniform. The deal have been on going since 2005.