Bluethorn Hotel Group
 | |
| Public | |
| Traded as | BTN |
| Industry | Hospitality Hotel |
| Founded | 2003 in South Winbridge, Timberaire, Springmont |
| Headquarters | South Winbridge, Timberaire , Springmont |
Key people | |
| Brands | Bluethorn Redrose Blackdahlia Focus by UBJ Bluethorn |
| Revenue |  $450 million |
| $50 million | |
| NS$ 199 million (2018) | |
| Total assets | $381 million |
Number of employees | 1,356 |
| Parent |
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Bluethorn Hotel Group is a Springmont-based hotelier and investment holding company. The principal business activities of the Company are those of hotel ownership, management and operation, property development and investment holding. The Company's segments are Hotels, Properties and Others. The Hotels segment primarily includes the operations of the hotels and the shopping galleries of the Company, as well as the provision of hotel management services. The Company also engages in the rental of rooms and shop units, and sale of food and beverage. The Properties segment includes the rental and sale operations on residential properties and commercial units.
History
Bluethorn Hotel Group was founded by late Graham Kiefer in 1987 when he and his wife, Linda, opened a B&B Inn in Port Wadethorn. In 1999, Eric Kiefer, son of Graham on behalf of Kiefer Venture sold 60% of they shares to Global Triton Investment Group for undisclosed price. In 2003, new entity known as Bluethorn Hotel Group open their HQ in Rockwell Center, South Winbridge and mark a new era of joint venture episode of Kiefer Venture and Global Triton Investment Group.
Global Expansion
Melayu Archipelago Region
In 2016, Bluethorn Hotel Group acquired an interest in Marcus Inn in the Ogdenaire which was subsequently divested in 2019. In the same year, Bluethorn Hotel Group acquired an interest in Mix & Sleep under MS Hotels and Resorts, and change it to the Redrose brand.
In June 2020, Bluethorn engage with UBJ Hotel of Pemecutan to establish new line of brand that focusing to business travelers but also accommodates families. With equal equities hold by them, the new brand will be known as Focus by UBJ Bluethorn.
Brands
Bluethorn
The Bluethorn hotels are the flagships of the Bluethorn Hotel Group. They stand out due to their high category and quality, and are characterized by the superb service they offer in all aspects of your stay. The Bluethorn impression has been designed for those who look forward to the most from a hotel, who want an elegant and revitalizing experience to memorize, and who appreciate a warm smile from their hosts.
Redrose
Redrose brand offers the best value for money with an prominence on the attractiveness of the destinations in which they are situated and their comforts. Riders are equal with an optimal accommodation choice, leisure, curiosity and relaxing atmosphere.
Blackdahlia
Blackdahlia is a fun, vibrant and stylish hotel planned to give guests all they want and nothing they don’t at an reasonable price. Launched recently, the brand offers up a new way of traveling in which smaller is concentrated, not a reduction - where affordability is not a sacrifice of style, nor a loss of comfort
Focus by UBJ Bluethorn
Focus by UBJ Bluethorn is a brand of hotels owned by Bluethorn Hotel Group and UBJ Hotels. They are a mid-priced range of hotels designed for business travellers but also accommodates families. Its rooms have desks, couches, and free Internet access. The standard item including The smartly designed room features a luggage drop, tech drop to charge and store your electronics, a hospitality cabinet, movable workspace and outlets where most needed. Guests also enjoy the relaxing sofa which offers a modern way of working and relaxing
Corporate activities
Ikarus™
Ikarus™, Bluethorn’s renowned reservation system, is the first and strongest globally integrated reservation system in the lodging industry. Ikarus powers Bluethorn’s industry-leading distribution system and is fully integrated with the company’s revenue management, eCommerce, customer loyalty, and property management systems, as well as with the Global Distribution Systems (GDSs) used by travel agents and other e-Intermediaries. Over the past several years, Ikarus™ generated an average of more than 80 million new reservations per year and produced an average of more than $25 billion in gross room revenue per year. Bluethorn’s eCommerce channels encompass both the Internet and the GDSs, and more than 40 percent of Bluethorn’s gross sales are generated through electronic channels. In addition, Bluethorn commands an impressive premium relative to GDS reservations. While Bluethorn accounts for 3 percent of the worldwide supply of hotel rooms, 20 percent of reservations placed through GDSs are for Bluethorn hotels. Ikarus™ develop by Zicosoft.
Current property developments
- Bluethorn Port Wadethorn
- Bluethorn Capitol, South Winbridge
- Bluethorn MoneySquare, South Winbridge
- Redrose Vintage, Farmoor
- Redrose Vintage, Port Knoxdam
- Redrose Vintage, Port Yumrise
- Redrose Vintage, Ashburn
- Blackdahlia Hotel Gran Duke, Port Yumrise
- Blackdahlia Hotel Gran Duke, Ogdenaire
- Blackdahlia Hotel Gran Duke, Swordtooth
Latest projects
- Bluethorn Mapleswitch Square, Hearthbury High
- Focus by UBJ Bluethorn Anara, Eraman
- Blackdahlia Hotel Gran Duke, Kota Lama, Sharktail
- Focus by UBJ Bluethorn, Ubung, Pemecutan
Future projects
- Focus by UBJ Bluethorn Kota Sultan, Sharktail
- Redrose Vintage at Pemecutan Puri, Pemecutan
- Blackdahlia Hotel Gran Duke, Batubulan, Pemecutan