Danford Market
Public | |
Traded as | DFM |
Industry | Retailer Household product |
Founded | 1985Hawkamount, Eagleworth, Springmont | in
Headquarters | Hawkamount, Eagleworth , Springmont |
Key people | |
Brands | Danford Market Danford Mart Danford e-link |
Revenue | $294 million |
$150 million | |
NS$ 39 million (2018) | |
Total assets | $111 million |
Number of employees | 6,258 |
Parent |
|
Divisions | Household product E-commerce Foods |
Danford Market Ltd. is a Springmont-based retailing company. The Company is engaged in the business of retailing a range of household and consumer products through departmental stores. It operates through approximately 80 such departmental stores located in approximately 40 cities. Its products include apparel and non-apparels. Its non-apparel category includes cosmetics, personal accessories, and leather goods, homewares, electronics, books, and music. The Company, through its Website, Danford e-link, offers international and national brands in men's, women's and kids apparel; gifts and fashion accessories, such as ladies watches, men's watches, artificial jewelry, fine jewelry, handbags, fragrances, men's and women's footwear, home furnishing and decor products.
History
The first store was opened in Hawkamount, Eagleworth in 1985. The company opened its 22nd store at Port Wadethorn, Eagleworth in 2006. In 2010, it entered into partnership with Global Triton (an owner of Bluethorn Hotel Group) and opened stores in New Winhaven International Airport and South Winbridge MoneySquare, South Winbridge. An e-store with delivery across major cities in Springmont was launched in 2012, with a smartphone app in 2016. In 2019, Anwar Ltd. control almost 51% of it shares, and fired former CEO, Leo von Glockfarm and appointed their Chief Marketing Officer, Anton Grabcysky as Danford new CEO.
Global Expansion
Danford Mart aggressively targeting global airports as their platform starting with three airports in Soracana Islands, Kazakah and Trolleborg.
Melayu Archipelago Region
In June 2020, Danford Market opening their stores in Eraman 5 biggest cities; Anara, Mitra, Daulapura, Arupura and Pasirpura. They also success to grab an opportunity to setup their branch in Pemecutan. In June 2020, selected Danford Market & Danford Mart start selling Pemecutan Tabuh Mas -made beverages.
For adult section, a variety Kayangan - made condoms can be found.
Brands
Danford Market
The Danford Market concept is a is full fledged hyper market located in the city center, an economic hub and a major residential area with uses all the features of a single rooftop with one-storey warehouse-sized buildings and has a large, free parking area.
Danford Mart
Danford Mart is more to convenience store located in a variety of locations such as airports, tourist areas, small towns and markets of food and beverages, personal care, medicines and reading materials.
Danford e-link
Danford Market's e-commerce division that enables regular customers to shop online and transport through selected courier services
Corporate activities
Current property developments
- Danford Market Flagship Store at MoneySquare, South Winbridge, Timberaire
- Danford Market Store, Roland Thirtysands Arena, Ogdenaire, Woolchurch
- Danford Market Store, Janet Fingerlaw Center, Palmworth, Timberaire
- Danford Market FunMall, Foxcamp, Strongbow
- Danford Market Store, Otto Vanschuyver Lane, Danford, Pieterhound
- Danford Market Store, Ironhope Trade Center, Otterwood, Ironhope
- Danford Market Store, WestCapricon House, Meadbrook, Eagleworth
- Danford Market Store, Angbran Business Center, Angbran, Corndaglish
- Danford Mart, New Winhaven International Airport, South Winbridge
- Danford Mart, Coconut Bay Resort, Port Knoxdam, Woolchurch
- Danford Mart, Hearthbury High, Pieterhound
Latest projects
- Danford Mart, Merrill Greenbaum Intl Airport
Future projects
- Danford Market Flagship Store at Anara
- Danford Market Store, Mitra
- Danford Market Store, Daulapura
- Danford Market Store, Arupura
- Danford Market Store, Pasirpura
- Danford Mart, Calhan Imperial Airport Complex
- Danford Mart, Trolleborg International Airport
- Danford Mart, at three airports under Yuhansa Region Airport Authority
- Danford Market Flagship Store at Ubung
- Danford Market Store, Pemecutan Puri
- Danford Market Store, Jematang,
- Danford Market Store, Sanur
- Danford Market Store, Satria
Partnerships
Bluethorn Hotel Group for loyalty point and discount card
Controversies
Pahala Magazine
In Jan 2009, Danford Mart came under fire as they opted to remove Islamic magazines Pahala from their shelves and discontinue their sale. This was met with a huge outcry from the Muslim community, many voicing that they would boycott the chain store.
CEO's dismissal
Leo von Glockfarm was CEO from 2010 to 2019 and was fired on Mar 6, 2019, by new Danford Market owner Fareed Anwar for claiming his performance did not meet the company's goals and aspirations. The dismissal received widespread opposition from the union.